About
A studio for videos that have to explain something
Edumovies LTD makes animated explainer videos for software and service businesses: the short piece that has to get across what something does, to somebody who has not seen it before and is not yet convinced they need it.
What the work actually is
A good explainer is mostly writing. The animation is what makes an argument watchable, but the argument has to exist first: one idea, in an order that makes sense to somebody who does not already know the answer, ending in a single thing to do.
So the work runs in that order. We take a brief, write a script, draw it as frames, and only then animate. By the time anything moves, the hard decisions have been made and agreed, which is the whole point of doing it that way round.
Interfaces get particular attention. A recording of a screen moves at the speed the software moves; an explainer has to move at the speed an explanation moves. Closing that gap means rebuilding the screen as artwork so a single element can act on its own - which is drawing work, and we say so when we quote for it.
How we work
Four things we hold to on every project
01
Claims come from you
We write the script, but the facts in it are yours. We will not put a benefit, a figure or a comparison on screen that cannot be supported, and we will say so when a draft asks us to. Approving a script is where you confirm that what it says is true.
02
Everything is agreed in writing
A quotation before work starts, an approval at the end of each stage, and a note in writing whenever a request would reopen something already closed. It takes minutes, and it is what keeps a disagreement about what was agreed from being possible at all.
03
We say what something will cost before doing it
When a change means redrawing frames or rebuilding scenes, you hear that as soon as we have read the note, with a figure, and nothing happens until you have agreed to it. Nobody should learn what a change cost from an invoice.
04
This site watches nobody
No analytics, no advertising tags, no third-party scripts, no cookies. Fonts are served from this site rather than borrowed from somebody else, so opening a page here does not tell anyone else that you did.
What you will not find on this site
There are no customer names, logos, testimonials or figures here. Permission to use a customer's name is asked for in writing and it belongs to them, so it is not something to decorate a website with in advance. The same goes for numbers: we would rather say nothing than publish a claim about results that we could not stand behind if somebody asked.
There are no prices either, and that is a decision rather than an omission. The Packages page sets out exactly what moves the figure for a piece, and a written quotation gives you the figure itself for your piece, in pounds sterling, with everything it covers named in the same document.
Talk to us
Start with what it does
One paragraph about the product and one about who should be watching is enough to come back with something useful.